When building a marketing campaign, creating a solid plan can be the path to success. Naturally, the more time you have to plan, the easier it will be to execute your plan, however, in the world of marketing, time is often not a common commodity.
Planning a marketing campaign is similar to planning a road trip; first decide where you’re going, then decide how you will get there, how much you will…
- 1 week ago
It’s important to have goals, but if not planned out carefully, we will set ourselves up to fail by not taking steps to ensure our success. Setting general goals without a plan is like planning to go to a new destination without consulting a map; you may get there eventually, but you’ll surely get lost along the way and end up on some detours.
Instead, if you follow the six steps I outline…
There’s many reasons why you might want to perform a reverse image search to find out whether images have been taken off the internet:
- You want to find out if your work has been posted online without your permission
- You want to find an original source of an image
- You think someone is passing off another’s images as their own
- You want to find similar images (i.e. different perspective of a…
I follow several Facebook pages just to see what they’re doing. Some are competition, others are pages I think are run really well, and all of them provide examples of things to do or not do on your business Facebook page.
Today, I have three examples from my Facebook feed of what not to do on your page.
1. The Over-Complicated Request
I’m all for engaging your fans to help you win contests. In…
I love my iPhone 4S because it helps me get through the day. It tracks my sleep patterns. It tells me who’s singing that song playing on the radio right now or whether that guy on Oz was also on the Cosby Show.
It also helps me remember things. Well, more like helped me.
After one of the many recent updates (one of which failed miserably and set my phone back to it’s original settings—pretty sure…
Better to remain silent and be thought a fool than to speak and to remove all doubt.
— ABRAHAM LINCOLN
Recently, I wrote about what hashtags areand how they can be used. I also warned against potential backlash and how hashtags can be used against a company or organization. While hashtags can be a really fun way to engage fans, it can also turn into a disaster very quickly. Just this week, we got…
Twitter rolled out a new profile design this month, starting with a few select accounts in early April then rolling it out worldwide starting April 22, 2014. Naturally, there were very mixed exmotions. Many loved it, many hated it and many compared it to Facebook.
If you recently updated to the new profile and hate it, unfortunately, there’s no way to change back your profile to the old version.…
Twitter sent an email to (some? many?) users Thursday to announce the new profile.
An email sent to some Twitter users Thursday morning announced the new Twitter profile and included a link to “get it now.” News about the new profile design broke earlier this monthwith a slow roll-out to all users, beginning with a select few and as well as any accounts created 4/8/14 or after. It was unclear…
How hard would it be for someone to steal your devices?
If your home or office was broken into right now and your tech devices were stolen, how much personal information could someone access immediately? Unfortunately, these are things we often don’t think about until we’re in a sticky situation.
Two Real-Life Examples
Several years ago, some friends were getting married near our house, and since…
I was so excited to see this message today!
As you probably already know, Twitter started rolling out a new profile design in early April, 2014. Unless you were one of the select few who got it initially or a new Twitter user, chances are you’ve been patiently awaiting your chance at the new design. Well, today was my lucky day!
How You Are Notified
You’re not. I hadn’t seen anything online…